This book is an absolute must for anyone looking to improve their knowledge about why we act the way we act and do the things we do. Rock’s SCARF model is something every leader should keep in mind.
This is one of the best books I’ve read as a practitioner’s guide for doing leadership. It challenges many of the assumptions we tend to make, especially about followers.
This book takes the most complex organisation in the universe - the human brain - and explains how it relates to leadership. It explains both the details, and the concepts, for how and why leadership works the way it does in our brains.
